Choosing the Right Location for Your Fundraiser

Be prepared with a two-minute overview of

Who - Tell them who you (and your group) are

What - Describe what your fundraiser involves

When - Have a primary date and an alternate one picked out

Where - Identify the exact spot you'd like to use

Why - Give the specific reason you are raising funds

How - Summarize your proposed activities at their location



It's a good idea to have everything written up in a well-prepared letter. Stick to the basics as described above. If you have group letterhead, use it!



Make sure that everything will go smoothly. Ask for the name of the contact person for your chosen date. Get permission, preferably in writing, just in case the weekend manager didn't get the memo.



Setting Up for the Big Job

After you've cased the joint, you want to be prepared to pull off your fundraising bank job.



Location - There is often a separate set of entrance doors. You want to stake your claim right there. There should also be plenty of room for people to get by.



Signage - Look for good places to hang your signs and posters. They should be bright and bold with wording visible from thirty feet away. Highlight major benefits of the product and be sure to identify your purpose



Table Space - You want a large folding table, preferably 36x72. Place folding chairs on the side away from the door. Use a full-sized tablecloth to improve presentation.



Staffing - Schedule your fundraising teams with overlapping adult/child pairs. You want two adults and two children covering each 90-minute shift. Stagger the start/departure times by 30 minutes to avoid resource shortages.



Pulling It Off

To really break the bank, you have to have everything well planned. Timing and presentation are everything. You only have 30 seconds to capture your prospects attention and convince them to stop. Your fundraising should be well thought out in these areas:



Product - Make sure to choose a high-profit, cash and carry fundraiser. Fast food discount cards are excellent. So are quality food items such as cookies and gourmet treats like fudge. Sales items should be small, highly portable, and attention getting in their own right.



Samples - Product samples should be well-displayed and readily offered to each prospective client. In the case of food items, plates or trays of small nibble-sized morsels should be offered by the children involved.



Presentation - Sell the sizzle, not the steak! Accentuate product benefits, not features. Would you rather have a juicy, mouth-watering, flame-broiled Whopper or a hamburger?



Sales Patter - Talk a good game! Work from a loose script. Write down your best talking points as itemized bullets. Keep it short and simple. Tell them about your cause and be sure to ask for their help



Location Wrap

As you've seen, a great location delivers hundreds of potential customers right to you. All you have to do is stake your claim to the prime turf and go for it!



Don't wait for your next fundraiser to suddenly grow wings. Plan ahead and pull off your own bank job instead.



Maximize your fundraising success with location, location, location!



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